WELCOME BACK
CAMPAIGN
Copywriting, Graphic Design, Social Media
The Welcome Back campaign occurs at the start of the fall semester to introduce Florida State students to available services. Learning how to activate their FSUID, connect to Wi-Fi and install Microsoft 365 are just a few of the topics covered. In 2022, the Tech Checklist was a new concept I introduced to help students prepare for the school year. The interactive checklist provides important information to set up technology and is available in the myFSU mobile app. Introducing the new feature was a major component of the campaign.
August 2022
DIGITAL BANNERS
FSU Portal Banner
Web Banner
INSTAGRAM STORY GIVEAWAYS
POP-UP EVENTS
PRINT PIECES
8.5 x 11 Poster
Lawn Sign
SOCIAL MEDIA
Social media messaging was a huge component of the Welcome Back campaign. Twelve of the most important services were identified to not only be included in the Tech Checklist, but also be promoted on Facebook, Instagram Reels and Stories, and X (Twitter at the time). A new topic would be posted on each platform every day for two weeks. During this time, social media impressions increased by 862%, engagement increased by 1,043%, and @FloridaStateITS gained 583 new followers.
Facebook Example
Instagram Reel Example
Instagram Story Example
X Example
STICKER
TECH CHECKLIST
Opening Screen
Checklist
Individual Tasks
FROM CONCEPT TO EXECUTION
I had the privilege of not only writing the content for the Welcome Back campaign, but I also crafted the visuals to accompany it. This experience allowed me to tap into different skillsets to design compelling content for Florida State students. Furthermore, I collaborated with application developers and designers within the ITS department to create the Tech Checklist.
The Tech Checklist addressed a reoccurring issue for FSU ITS. Many students are unaware of the free services available to them through the university. Campaign messaging addressed this problem by highlighting services on FSU ITS’ social media platforms. Additionally, each post prompted FSU students to visit the Tech Checklist in the myFSU mobile. The interactive checklist displayed the services as well as directions for easy access throughout the school year.